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  • Martyn Wakefield

Variety, the Children’s Charity Releases Limited Edition AVATAR Gold Heart Pin (NEWS)

Variety, the Children’s Charity has created a limited-edition gold heart pin featuring artwork from the highly anticipated film “Avatar: The Way of Water,” in cinemas on 16th December 2022.


Variety, the Children’s Charity provides practical support to children and their families by providing specialist equipment, wheelchairs, experience days, and sensory equipment. Their famous Sunshine Coaches Programme also provides specially adapted coaches to SEND schools and disadvantaged schools to allow children to continue their learning outside the classroom. Variety International has launched the new Avatar Gold Heart pin in conjunction with the long-awaited sequel to the popular “Avatar” film. The pins will be sold worldwide by Variety branches in nations across the globe.

The Variety Gold Heart campaign has been running for over 20 years and has become one of the Charity’s most recognised and successful global fundraising initiatives. The campaign was created in 1991 in Great Britain by Variety International Board Member, Marsha Rae Ratcliff to raise funds to help improve the lives of children and young people. Since 2015, Variety, the Children’s Charity has partnered with major Hollywood film studios, designing and marketing Gold Heart pins around upcoming films. Past Gold Heart pins include universally recognised characters like Yogi Bear, Mickey Mouse, E.T., Shrek, and Spiderman. The collectible Gold Hearts are popular with Variety supporters and have raised over £21million for the charity globally. The latest limited edition Gold Heart in collaboration with the makers of ‘Avatar: The Way of Water’ will be sold in the UK in selected Cineworld theatres, as well as the charity’s own Shopify. Conrad Hollingsworth, Chief Executive at Variety, the Children’s Charity, said: “We are thrilled to be able to offer this limited edition Variety Gold Heart. The funds we raise from the Variety Gold Heart campaign are essential to the children and young people we help. Whether it is a wheelchair or an experience day, the help we provide to children and young people helps them look forward to a brighter future.” To find out more about Variety, the Children’s Charity, visit: https://www.variety.org.uk/ To buy a limited edition Avatar Gold Heart, visit: https://shop.variety.org.uk/products/2022-avatar-way-of-water-gold-heart-pin

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